Why Visit | B2B Marketing Expo

Join us for 2 days of packed content where we'll explore three primary themes with 10 sub-tracks that showcase the latest strategies, solutions, technologies and ideas for Marketing & Sales professionals.

Look out for more sessions to be announced soon...

Your Customer Hasn’t Changed - Marketing Has

Keynote

10:00 – 10:30
- Digital Marketing
- AI & Automation
In the last four years, marketing and digital advertising have undergone massive growth through times of uncertainty and new technology. With AI making a superstar entrance, we'll be exploring the tra ...

Victoria Blackwell, Research Principal - Marketing & Digital Advertising - G2
Brought to you by 6sense

Keynote

10:40 – 11:10
Crafting SEO for holistic strategies for enhanced rankings

Keynote

11:25 – 11:55
Generative AI in Marketing: Unlocking New Possibilities

Keynote

12:10 – 12:50

Explore the transformative power of generative AI in the marketing landscape. This panel session delves into how AI-driven tools are revolutionising content creation, personalisation, and customer eng ...

Thomas Van der Staaij, Senior Manager, Digital Marketing - Amazon Web Services
Data doesn't have to be an enigma

Keynote

13:05 – 13:45
Live GPT Prompt Experiment - Using AI to Uncover Your Expanded Buyer Group & Activate Personalisation

Keynote

14:00 – 14:30
- Strategic Marketing
- AI & Automation
- Sales Strategy
In today's B2B landscape, Buying Teams have evolved, now involving over 9 stakeholders from various departments, yet strategies often remain outdated, targeting only 3-4 members with blanket messaging ...

Lauren Palmer, Vice President, AMER - Interlink
Please, Please, (please) Click

Keynote

15:45 – 16:15

Brought to you by BuzzMyVideos

Strategy

11:00 – 11:20
Quality Traffic is Getting Harder to Acquire: Here’s Why

Strategy

11:35 – 11:55
- Strategic Marketing
- CRM & Data Analytics
- Digital Marketing
Do you feel like it's becoming harder to get quality traffic to your website? Well you're not alone, and it is in many cases. In his talk, Greg will unpack 5 factors that are making quality website se ...

Greg Landon, Head of Marketing - Leadoo
Brought to you by Oban

Strategy

12:20 – 12:40
Brought to you by Embrace Marketing

Strategy

12:55 – 13:15
Brought to you by Cognism

Strategy

14:00 – 14:20
From Metrics to Buy-In: Proving B2B Social Media Success to Stakeholders

Strategy

14:35 – 14:55
- Digital Marketing
- Brand & Communication Strategy
- Social Media & Influencer Marketing
Join us for an exciting session, "From Metrics to Buy-In: Proving B2B Social Media Success to Stakeholders." In today’s fast-paced world, showing the true value of your social media efforts is crucial ...

Emeric Ernoult, CEO - AgoraPulse
Brought to you by Peek & Poke

Strategy

15:20 – 15:40

Unlocking LinkedIn: advanced strategies for automated B2B Lead Generation

Intelligence

11:00 – 11:20
- Digital Marketing
- AI & Automation
- Sales Enablement
Uncover the automation tools and strategies used by the world’s leading growth hackers to win big with LinkedIn. Adam Osman and Beth Baxter share their secrets on how to effectively target, engage and ...

Adam Osman, Head of Marketing - Dux-Soup
Unleash AI: supercharge your content creation for faster ROI in ABM campaigns

Intelligence

11:35 – 11:55
- Strategic Marketing
- AI & Automation
- Video & Content Creation
Andy Johnson, Founder and Director of Client Strategy at HUT 3, will be revealing the transformative impact of hyper-personalization across B2B campaigns. Discover how it speeds up content creation, e ...

Andy Johnson, Founder and Director of Client Strategy - HUT 3
The Marketing Superpower That Most SMEs Don't Know

Intelligence

12:20 – 12:40
- Strategic Marketing
- Sales Strategy
- Brand & Communication Strategy
Discover the game-changing marketing strategy that most SMEs overlook. In this interactive session, we'll demystify this powerful approach and show you how it can transform your marketing efforts. You ...

Emma Easton MA mMBA, Chief Bolloxologist (& Badass Strategist) - Business Bollox
From Lead to Loyalty: Transform every step of your customer journey with marketing automation

Intelligence

12:55 – 13:15
- Strategic Marketing
- Digital Marketing
- AI & Automation
Mastering the customer journey is key to sustained growth. Join us for an insightful session where we delve into the transformative role of marketing automation in optimising every stage of the funnel ...

Naresh Gopalakrishnan, Product head - Zoho Marketing Automation & Zoho Campaigns - Zoho Corporation
What 2024 taught us about outbound messaging (and how to get it right in 2025)

Intelligence

14:00 – 14:20
- AI & Automation
- Sales Strategy
- Sales Enablement
Ever wondered how to right the perfect email? Still trying to work out what drives engagement on LinkedIn? Stop guessing, and find all the answers as the team from Super Benji shares the good, bad and ...

Jeremy Basset, Founder & CEO - Super Benji
Brought to you by Blendee

Intelligence

15:20 – 15:40
Enhancing Marketing Reports: 10 Strategies for Success

Intelligence

15:55 – 16:15
- Strategic Marketing
- CRM & Data Analytics
- AI & Automation
10 strategies that will transform your marketing reporting Join us for an insightful seminar on "Enhancing Marketing Reports: 10 Strategies for Success." This event will delve into innovative techniqu ...

Rojin Yarahmadi, Co-Founder and CEO - PolyBox

Reimagining sales leadership for equality

Innovation

10:00 – 10:45
Brought to you by SpotDev

Innovation

11:35 – 11:55
Brought to you by Cognism

Innovation

12:20 – 12:40
Supercharge Sales with AI

Innovation

12:55 – 13:15
- AI & Automation
- Sales Strategy
- Sales Enablement
- Leadership & Culture
Learn how best-in-class GTM leaders rev up their revenue org with AI and uncover their strategies for increased productivity, predictability and growth. Join this insightful discussion about the pract ...

Martin Garvey, Director, EMEA Enterprise Sales - Gong
The Influential Storyteller: How To Win Business Relationships & Transfrom Your Sales

Innovation

14:00 – 14:20
- Strategic Marketing
- Sales Strategy
- Sales Enablement
- Brand & Communication Strategy
Salespeople, revenue leaders and entrepreneurs are stuck in a world where instant gratification is rife. Fast results and a culture obsessed with "more" leads to transactional conversations, short-ter ...

Ravi Rajani, Founder - Ravi Rajani Consulting
Messaging matters: leveraging technology to nail B2B messaging at scale

Innovation

14:35 – 14:55
- Strategic Marketing
- Digital Marketing
- AI & Automation
Understanding nuanced global audiences has always been a challenge for B2B marketers, and most buyers say that ads are too generic. Now AI and Natural Language Processing (NLP) are bringing the promis ...

John Campbell, Head of Innovation & Managing Director - ROAST & Rabbit & Pork

Alex Sheppard, Senior Insights Executive - ROAST
SoltiQ: First mobile, autonomous, solar-powered charging station for EV

Innovation

15:20 – 15:40
- Strategic Marketing
- Sales Enablement
- Brand & Communication Strategy
Using the power of the Sun, available to everyone and everywhere, SoltiQ charging stations are finally changing the rules of the EV game. Whether you're on top of a mountain or on remote islands, Solt ...

Nino Babojelić, Research and development engineer - IDT

In conversation with Elfried Samba: Building your brand and socials

Keynote

10:00 – 10:40

Elfried Samba, CEO & Co-Founder | Ex Head of Social - Butterfly 3ffect | Ex-Gymshark
Brought to you by 6sense

Keynote

10:50 – 11:20
Making a Promise to the Business Customer: Why Customer Promise campaigns are even more effective in B2B than B2C

Keynote

11:30 – 12:00
- Strategic Marketing
- Brand & Communication Strategy
- Leadership & Culture
B2C brands that make a promise to the customer are more likely to drive improvements in brand health, market share, and long-term sales. This was the bold conclusion reached by WARC and the LinkedIn B ...

Paul Stringer, Managing Editor, Research & Advisory - WARC

Mimi Turner, Head of EMEA & Latin America - B2B Institute, a LinkedIn Think Tank
How to make B2B influencer campaigns effective

Keynote

12:10 – 12:50
Generating Impact On TikTok: The B2B Playbook

Keynote

13:40 – 14:10
- Brand & Communication Strategy
- Social Media & Influencer Marketing
- Video & Content Creation
We may still consider TikTok as an app for kids dancing but in this session we will explore how TikTok has fundamentally changed content discovery regardless of age and industry. You will learn how Ti ...

Oli Hills, CEO - Nonsensical
The role of a modern CMO

Keynote

15:00 – 15:45

Ted Robinson, CMO - Grind

Are you in your measurement era? How to put meaning into your metrics

Strategy

11:00 – 11:20
- Strategic Marketing
- Brand & Communication Strategy
Demonstrating the value of B2B marketing campaigns to c-suite is becoming increasingly important as every line of the balance sheet needs to be justified. But it’s a challenge. Metrics that don’t prov ...

Claire James, Deputy Managing Director - Skout PR
Quality Traffic is Getting Harder to Acquire: Here’s Why

Strategy

11:35 – 11:55
- Strategic Marketing
- CRM & Data Analytics
- Digital Marketing
Do you feel like it's becoming harder to get quality traffic to your website? Well you're not alone, and it is in many cases. In his talk, Greg will unpack 5 factors that are making quality website se ...

Greg Landon, Head of Marketing - Leadoo
Brought to you by Embrace Marketing

Strategy

12:20 – 12:40
Creative Trends 2025: Ideas, Aesthetics, and Movements Your Clients Will Love

Strategy

12:55 – 13:15
- Strategic Marketing
- Brand & Communication Strategy
- Video & Content Creation
Discover the Depositphotos annual forecast, which covers the future of creative communication. Gain insightful knowledge about ideas, aesthetics, and topics that will help you become a market leader, ...

Maria Sibirtseva, Head of Content Marketing - Depositphotos
B2B Podcasts: Solving The Content Drought

Strategy

13:30 – 13:50
- Sales Strategy
- Brand & Communication Strategy
- Video & Content Creation
In this session, you'll learn how to create and effectively leverage podcasts to enhance your B2B organisation. We’ll cover the entire production process, from concept to execution, and explore strate ...

Luke Barnett, CEO - LRB Media
Brought to you by Cognism

Strategy

14:00 – 14:20
Deliver live digital activations to maximise your brand

Strategy

14:35 – 14:55
- Strategic Marketing
- Digital Marketing
- Brand & Communication Strategy
Explore the importance of live events, strategies to make them memorable with the power of interactive digital elements, the joy of group experiences, and tips to maximise audience connection. Don’t m ...

Rob Newell, Creative & Engagement Director - Nimlok

HUT 3 ABM in action: delivering real-life, award-winning ABM programs

Intelligence

11:35 – 11:55
- Strategic Marketing
- CRM & Data Analytics
- AI & Automation
Join our Founder and Director of Client Strategy at HUT 3, Andy Johnson, to hear four quick-fire ABM use case studies on our clients. Topics discussed include: • A highly personalised 1:1 campaign tar ...

Andy Johnson, Founder and Director of Client Strategy - HUT 3
Effortless Data-Driven Marketing: Elevate Campaigns with Enriched CRM Data

Intelligence

12:20 – 12:40
- CRM & Data Analytics
- AI & Automation
In today’s hyper-personalized marketing landscape, easy access to relevant and up-to-date data is essential for creating impactful campaigns that resonate with your audience. Yet, integrating this dat ...

Dorothy Elliott, Senior Marketing Manager - S&P Global Market Intelligence
Clicks to Conversations: Humanising Demand Generation with an Interactive Q&A

Intelligence

12:55 – 13:15
- Digital Marketing
- AI & Automation
- Brand & Communication Strategy
In an age dominated by data and digital touchpoints, the human element in demand generation often takes a backseat. Yet, the key to successful marketing lies in the synergy between technology and auth ...

Will Smibert, CEO - Mixology Digital
Brought to you by Marketlocation

Intelligence

13:30 – 13:50
- Strategic Marketing
- Digital Marketing
- Brand & Communication Strategy
Come and join us as we’ll be demonstrating how we deliver amazing results for our clients, through managed email campaigns. Using manually collected and verified data to achieve a 97% deliverability r ...

Adam Dodd, Email Marketing Specialist - Market Location Limited

Steve Forsdick, Business Development Manager - Market Location Limited
Brought to you by Exposure Ninja

Intelligence

14:35 – 14:55

Optimising Your Sales Process with LinkedIn Sales Navigator & HubSpot

Innovation

11:35 – 11:55
- CRM & Data Analytics
- AI & Automation
- Sales Strategy
Unlock the full potential of your sales efforts by integrating LinkedIn’s Sales Navigator CRM Sync with HubSpot and optimising your use of both platforms. In this session, we’ll explore how this power ...

Amy Brierley, Head of Revenue - BabelQuest
Product knowledge is only step one.

Innovation

12:20 – 12:40
- Sales Strategy
- Sales Enablement
Understanding your product/service is the first of many steps needed for you to be successful in sales. It is an important step but it is not enough, you need to understand the psychology behind sales ...

Stuart Pearce MITOL, CEO & Founder - The Sales Trainer Limited

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2024 Seminar Programme