Do you feel like it's becoming harder to get quality traffic to your website? Well you're not alone, and it is in many cases.

In his talk, Greg will unpack 5 factors that are making quality website sessions more scarce and expensive for us as marketers. He'll grapple with what our response should be, and what we can do to keep hitting marketing objectives in the face of these traffic challenges.

Session Takeaways:

• You'll learn about increasing pressures to acquiring quality traffic
• You'll understand better why different traffic sources are becoming more expensive or scarce
• You'll discover the most efficient way to tackle these challenges
• You'll learn how to get the most out of your website performance in the face of them