We're bringing together the best of B2B Marketing Expo and Sales Innovation Expo to create something new and exciting. Meet B2B Marketing Live – a fresh approach to events that reflects how marketing
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LinkedIn has transformed from a digital resume repository to a thriving hub for professional engagement, thought leadership, and networking. Yet, many professionals overlook the potential impact of th
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In today’s hyper-connected world, your personal brand is your most valuable asset. Whether you’re leading a team, launching a business, or navigating your career, your personal brand is how people per
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In the fast-paced world of B2B marketing, demand generation is the engine that drives growth. It's about creating awareness and interest, nurturing prospects, and ultimately generating leads that conv
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Marketing and sales departments should work hand in hand. After all, they both ultimately have the same goals - to bring in new business and grow their brand. But in practice, this isn't always the ca
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With an audience of one billion, LinkedIn offers an impressive pool of potential clients, making it an unmissable channel for B2B lead generation. From individuals and growth hackers to SMEs, teams, a
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Data is the lifeblood of any good marketing campaign. But in recent years, how this is used has come under increasing scrutiny. Tougher transparency laws and news of large-scale data breaches have rev
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At Milda.ai, we empower businesses to find high quality leads that fit their go-to-market strategies using our AI-driven data search platform. We often encounter common challenges faced by companies i
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Data is now every firm's most valuable asset. But in many cases, it's not being utilised effectively. In fact, according to Invoca, 87 per cent of marketers say data is their most under-used resource.
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One of the biggest challenges for B2B marketers today is how they help their prospects navigate an increasingly complicated environment. Unlike in the B2C space, B2B buying cycles are lengthy and comp
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A lot of B2B marketing now takes place online. Digital channels aren't just for finding customers either. They're often the main way marketing leaders catch up with their colleagues and educate themse
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One of the biggest challenges for many B2B marketers is deciding where to allocate their limited budgets. B2B teams are frequently smaller than their counterparts in the B2C space, with less in-house
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Discover the importance of measuring ROI effectively and learn how to set clear goals, analyse data, choose the right ROI calculation model, and continuously evaluate results to drive business success
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Businesses operate best when everyone is able to work together towards the same goal. Yet too often, this is not the case. Frequently, dysfunction between various teams, including sales, marketing, cu
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Marketing leaders should always be looking to the latest technology to help drive their campaigns, boost productivity and increase revenue. And there are a huge variety of tools to choose from. Indeed
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Hey there, B2B enthusiasts! We're thrilled to announce that Inspire 2024, hosted by our partners 6sense, is just around the corner, and it promises to be an action-packed day full of insights, network
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The current state of Customer Experience isn’t just costing a lot in customer pay-offs, it’s expensively destroying brand equity as chatbots deliver generic, pre-programmed responses which conflict wi
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In today's hyper-competitive business landscape, the power of a strong brand cannot be overstated. A strong brand goes beyond a flashy logo or catchy tagline; it's a strategic asset that can fuel expo
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80% of the decision-makers are not actively looking for new products or services. So, reaching the right decision-makers can be a game-changer. But with countless companies vying for attention, how ca
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In the vast expanse of today's digital landscape, where information inundates every corner, the struggle for visibility and relevance has reached new heights.
Many brands, smitten by the lure of "mass appeal marketing," cast their nets far and wide, hoping to haul in vast swaths of customers. Their motto? "The more, the merrier!" This approach, while ambiti
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A staggering 94% of first impressions hinge on design, with users forming their judgment in a mere 0.05 seconds and deciding whether to stay or leave. When the website falls behind the company’s poten
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In the dynamic realm of B2B marketing, where strategies are constantly evolving, Instagram often takes a back seat. Many B2B marketers remain sceptical, viewing it as a platform primarily for personal
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We had the pleasure of speaking with Gordon Glenister, Author, Podcaster and Influencer Specialist last week about personal branding, B2B Influencers and what we can expect at B2B Marketing 2023.
Last week we had the pleasure of speaking to Chloe Richardson from Explori all about personal branding, why you should be working on it consistently and how it can benefit you in your role.
You might think that today’s social media-dominated digital market holds little place for websites. Many B2B companies thrive on platforms like LinkedIn, engaging their audience directly and interacti
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Brand has become a word that means different things to different people. Although marketers use the word on a daily basis, outside the marketing team the term is sometimes seen negatively. And for man
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Workplace burnout refers specifically to burnout that is caused by work-related stressors, it occurs when the demands of work exceed an individual’s ability to cope, leading to a state of chronic stre
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Image credit: archdigest Instagram In the ever-evolving landscape of marketing and brand partnerships, we return for the next chapter of our exploration into the fascinating world of unexpected collab
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Last week we had the pleasure of meeting Stefano Iacono, Marketing Director, Europe at 6sense in their London office to find out a bit more about them, what they are looking forward to and what we can
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The power of brand collaborations is no secret in the world of marketing. From increasing audience reach and engagement to fostering shared values, many factors contribute to the success of these coll
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One value-packed B2B marketing video can have an enormous impact, but how do you guarantee ROI and ensure it gets seen by the right audience? Repurpose the video and distribute the content across mult
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As digital channels continue to evolve rapidly, marketers across industries are left with two options, adapt or leave behind. The Instagram broadcast channels feature is one we think might be worth st
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Roar B2B had the opportunity to attend an exclusive event at Red Bull’s London office last week. Learning from the masters who made it ‘From Napkin to National News’, the event was packed with wisdom
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B2B Marketing Expo is thrilled to announce its inaugural partnership with alan. agency for an exclusive live edition of their popular podcast series, "B2B Marketing Expo: The Provocative Truth." This
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The year of 2023 has been revolutionary in the domain of marketing, with brands striving to create ground-breaking experiences for consumers. The evolution of technology has forever transformed the tr
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Marketing Automation has caused a paradigm shift in the world of marketing – the evolution has modernized processes, boosted efficiency, and introduced new and effective methods of analysing large dat
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Crafting stories has been at the heart of marketing since before the inception of the term, ‘Marketing’. While the chronicle of evoking emotion and empathy has trickled down through generations, the
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The launch of Threads has caused an uproar in the Tech - Media industry, with Twitter bearing the maximum brunt caused by this new Meta innovation. Several narratives continue to float across social m
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If you are sat reading this knowing full well that you are terrified of the camera, keep reading. I am going to take you through an exercise that played a huge part in my journey to camera confidence.
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A recent survey conducted by the Branded Content Marketing Association and influencer platform Hype Auditor suggests that over 63% of Influencers would like to work with charities for brand collabora
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As the world evolves towards a more digitalized landscape, businesses must adapt their branding strategies to maintain a competitive edge. One such essential strategy, notably crucial in the B2B secto
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Marketing is an ever-evolving landscape, constantly adapting to new trends and technologies. To understand the current state of marketing strategies and preferences, a comprehensive survey was conduct
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We were incredibly excited to be joined by three fantastic experts on the topic of Data and AI, this session was sponsored by Aptivio. This event started with a session from Guy Mounier, Co-founder an
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Marker is filling the gap between talented writers producing excellent copy yet struggling to sell their work and global businesses endlessly searching for relevant, ready-to-use human-generated writt
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The competition among marketing agencies is tough and it can be difficult to continuously develop and foster new revenue potential. The good news is, you don’t have to do it alone. Expanding your curr
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In 2023 marketers face a range of challenges that will make it increasingly hard to deliver effective marketing and customer experience that stands out from the competition. Businesses are grappling
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Most B2B marketing and sales teams understand the value of both demand generation and lead generation in driving awareness, capturing data, and influencing a buyer’s decision to purchase.
The competition among marketing agencies is tough and it can be difficult to continuously develop and foster new revenue potential. The good news is, you don’t have to do it alone. Expanding your curr
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Over the past two decades I have worked with hundreds of companies across multiple industries spanning the entire globe. A large majority of the marketing teams I speak with are making a common mistak
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The marketing landscape is constantly changing in line with new technologies and market trends, and the past couple of years have perfectly exemplified this. From the demands of data compliance to the
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Whether you’ve just started making webinars and are looking to scale up, or if you’ve been making webinars for a while and are curious about how others are leveraging them, the State of Webinars will
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TIME Investments works with hundreds of large brokerage firms, using modern technology to aggregate investment opportunities and deliver predictable returns in an unpredictable world. By partnering wi
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Email Tips to Prepare for a Record-Breaking Peak Sales Season. Validity details steps to take during the Q4 rush to send emails to increase sales and how it may not be best to flood prospect's inboxes
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20th June 2022, London - ExCeL London is excited to announce 6sense, the leading platform for predictable B2B revenue growth, as the lead sponsor of the 2022 B2B Marketing Expo on 22-23 November 2022.
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It’s no secret that in the modern business environment, people expect immediate and personalised experiences with brands. That goes for both B2B and B2C contexts, and while it may feel impossible, mar
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Designing your customer journey mapping templates is an increasingly important practice in the evolving consumer world. No matter what kind of business you run, or where you sell your products, your c
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Advertising has evolved at an exponential rate in the last five years alone. With the rise of influencers, targeted ads, and retargeting and remarketing, the modern internet user stands to become over
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13 May 2021
Barry Fitzpatrick, Managing Director, Route 80/37
There is no doubt, this years Mental Health Awareness Week holds a much different meaning for potentially a new and more captive audience than ever. Following the past year of Covid restrictions menta
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Throughout the last few decades, advancing technology has been increasing customers’ expectations for the quality of services and customer experience. B2B lead generation is basically converting the t
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Flume Sales Training, best known for driving sales results via high impact face-to-face training and coaching have announced the launch of their brand-new product: Flume Sales Enablement. Flume Founde
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There is no doubt that the last 12 months has accelerated an exciting but somewhat daunting shift in the B2B marketing landscape. This shift has changed how we and our target accounts operate, and is
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18 Feb 2021
Michael Bush, Commercial Director, Climb Online
Over the last 12 months, video conferencing tool Zoom experienced exponential growth, B2B social media platform, LinkedIn, saw a 60% increase in user content creation and 55% of UK buyers revealed the
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11 Feb 2021
Matthew Margetts, Director of Sales and Marketing, Smarter Technologies
More than half of organisations plan to increase their investment in renewable energy, energy efficiency, and smart building technology in 2021. This is according to Johnson Controls’ annual Energy Ef
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17 Feb 2021
Ritam Gandhi, Founder and Director, Studio Graphene
Since the turn of the millennium, the buzzword “digital transformation” has been thrown around by companies pledging to digitise their operations and bring their organisation into the future. Often, t
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10 Feb 2021
Paige Erickson, Managing Director, EMEA at Workfront, an Adobe company
2020 changed work—where we work, how we work, how businesses view work, and our expectations of the tools we need to do work. The overnight shift to a digital work environment in March last year creat
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At the end of last year, we ran a survey to give marketers the opportunity to reflect on the key challenges they’d faced in 2020 and to look ahead to 2021. Our findings include insights into which onl
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As manufacturers, engineering and science-based companies grapple with the effects of the pandemic, Move Marketing’s Alex Cairns explains how using a strategic planning framework can help B2B-focused
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This is the question in both your minds and ours. What will the post-COVID world look like, more especially, what will it look like for this industry in particular? Well, no one can answer this questi
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Let’s be honest, over this period of lockdown we all need help. Whether it’s at home with cleaning/looking after children or in our businesses with managing/nurturing leads, the list goes on!
It is easy to feel stressed and unmotivated while stuck in lockdown, our homes can suddenly feel more like a prison then our safe havens and our worries seem to pile up faster than usual! Stressed and
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As a result of the unprecedented times we are living in with COVID-19, many people now find themselves working from home and trying to stay productive. There is a lot of uncertainty at the moment but
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The effects of covid19 will be long-lasting and at this time none of us know how long-lasting! This is why it is best to make the necessary changes to our business models as early as possible. If you
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Are you still working from home? Many businesses still have some, if not all, employees working from home and as time rolls on, it becomes increasingly challenging to keep being productive when workin
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This year’s ad spend is projected to be the lowest recorded since the 2009 recession. This is not the end of the world in fact, we know a few ways you can swing this bout of bad luck to your favor! Ho
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You don't need CRM - 3 Tips for Working Efficiently Remotely
noCRM.io is a fully remote company so our team has always worked from a distance since the beginning. We not only find that it has many advantages in terms of being able to remove the geographical ca
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Founded in 2005, Lynchpin help organisations use data to accelerate growth, increase sales & marketing efficiency and improve customer experience. You can learn more from their example case studies.
Founded in 2005, Lynchpin help organisations use data to accelerate growth, increase sales & marketing efficiency and improve customer experience. You can learn more from their example case studies.
We all crave trends at the best of times. And when uncertainty strikes and massive potential structural resets in economic and customer behaviour loom, it’s natural to question how data should help us
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From a very well known, and oft-quoted PWC report in 2019, many of us will be familiar with the stat that 1 in 3 customers will walk away from your brand after just one negative experience. Multiple s
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17 Sep 2020
Andrew Hood, Chief Executive of Lynchpin
An expert and bespoke approach to data analytics enables organisations to survive and thrive in these rapidly changing times, says Andrew Hood, chief executive of Lynchpin
The COVID-19 crisis evidently provides us with a glimpse into a future world – one in which ‘digital’ has become core to every man’s interactions, forcing both the organizations and individuals to fur
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13 Aug 2020
Tony Smith, Genius Technology Solutions
Covid-19 has focussed the mind of companies and workers across the world on business continuity planning, yet it’s still one of those things that people think won’t affect them!
The BPMA attended the EXPO in March 2019 and have teamed up with We Are Promotional Products to create this infographic which summarizes Jon Birrell’s seminar called; HOW BRANDS GROW WHEN THEY USE PRE
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User loyalty is simple: Make users happy and they’ll consistently come back. Even better, they’ll tell their friends about you, their friends will come and the cycle will continue.
The subject of Artificial Intelligence (AI) in marketing is something that is often lost in the background of day to day tasks. Many marketers seem to be against it, or even afraid of it. A recent rep
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In an ocean of same old same old, The Blogfather gives you a few pointers on how to create stand out, before giving the banks both barrels. Anyone who is even vaguely familiar with us at Gasp knows we
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We are all familiar with the demands and interests of generation Z, the visually driven, emotionally empowered and experience seeking consumer. But what does it all really mean for brands?
What is the purpose of your package? Is it to protect your product, create shelf visibility or carry important information? In an ideal world it should be all of the above and more.
Your target audience is wandering around many channels, and face-to-face events are one of them. B2B events connect you with other businesses that you can work together.
This week we’ve travelled to a galaxy far, far away to ensnare Brian Macreadie; B2B Marketing’s self-styled Yoda. He talks to us on his time in the Defence sector, his move to Marcoms, the pressures f
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This week we’ve caught Ogilvy UK’s and Behavioural Science’s finest, Rory Sutherland. It’s an hour of Rory. What do you expect? If it’s a jam-packed, entertaining chinwag on all things advertising, ma
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