Data is now every firm's most valuable asset. But in many cases, it's not being utilised effectively. In fact, according to Invoca, 87 per cent of marketers say data is their most under-used resource.
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Businesses operate best when everyone is able to work together towards the same goal. Yet too often, this is not the case. Frequently, dysfunction between various teams, including sales, marketing, cu
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Image credit: archdigest Instagram In the ever-evolving landscape of marketing and brand partnerships, we return for the next chapter of our exploration into the fascinating world of unexpected collab
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The power of brand collaborations is no secret in the world of marketing. From increasing audience reach and engagement to fostering shared values, many factors contribute to the success of these coll
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One value-packed B2B marketing video can have an enormous impact, but how do you guarantee ROI and ensure it gets seen by the right audience? Repurpose the video and distribute the content across mult
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18 Feb 2021
Michael Bush, Commercial Director, Climb Online
Over the last 12 months, video conferencing tool Zoom experienced exponential growth, B2B social media platform, LinkedIn, saw a 60% increase in user content creation and 55% of UK buyers revealed the
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Founded in 2005, Lynchpin help organisations use data to accelerate growth, increase sales & marketing efficiency and improve customer experience. You can learn more from their example case studies.
Founded in 2005, Lynchpin help organisations use data to accelerate growth, increase sales & marketing efficiency and improve customer experience. You can learn more from their example case studies.
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