From a very well known, and oft-quoted PWC report in 2019, many of us will be familiar with the stat that 1 in 3 customers will walk away from your brand after just one negative experience. Multiple s
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17 Sep 2020
Andrew Hood, Chief Executive of Lynchpin
An expert and bespoke approach to data analytics enables organisations to survive and thrive in these rapidly changing times, says Andrew Hood, chief executive of Lynchpin
This week we’ve travelled to a galaxy far, far away to ensnare Brian Macreadie; B2B Marketing’s self-styled Yoda. He talks to us on his time in the Defence sector, his move to Marcoms, the pressures f
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This week we’ve caught Ogilvy UK’s and Behavioural Science’s finest, Rory Sutherland. It’s an hour of Rory. What do you expect? If it’s a jam-packed, entertaining chinwag on all things advertising, ma
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