B2B Marketing Digital Series

WhatsApp-ening in B2B? Turning Chats into Conversions!

WhatsApp for B2B? Really?! Yes, really!

The game is changing, and WhatsApp is now a powerful tool for B2B communication. It’s transforming how businesses engage prospects, nurture leads, and deliver top-tier customer support.

In this webinar, Simon Moss, Marketing Director UK at Spotler UK, will show you how WhatsApp can streamline sales, support lead generation, automate support, and re-engage inactive customers.

Key Takeaways:

✅ Boost Sales & Lead Nurturing – Run personalised campaigns, qualify leads, and automate follow-ups

✅ Enhance Customer Support – Use chatbots, proactive notifications, and seamless agent handovers

✅ Maximise Engagement & Retention – Automate event promotions, re-engage dormant leads, and recover abandoned carts

Join Simon to discover interesting strategies, using WhatsApp for B2B businesses, that generate more leads and builds lasting customer relationships!

Streamline your B2B Operations: Unifying Sales, Marketing, and Project Management

Join Ciara Hackett, CRM Product Consultant at monday.com for a webinar that will revolutionise your approach to B2B growth.

Discover how to centralise your sales, marketing, and project management efforts. In this insightful session, you will:

✔ Uncover the challenges of fragmented B2B operations and the limitations of relying on disparate systems.

✔ Explore the key differences between B2B and B2C sales, understanding the importance of establishing trust, navigating longer sales cycles, and effectively engaging with multiple decision-makers.

✔ Gain a comprehensive understanding of inbound and outbound sales processes for B2B, along with actionable tactics for success in each stage.

Scaling Marketing Operations — Integration, Efficiency & Unified Customer Experience in Media and Advertising

In this session we were joined by Hideki E. Hashimura, CMO at redk, Shaked Hershkovitz, Global Director of Solutions Engineering at Monday.com and Tom Jeanes, Head of Sales at redk for the findings on their latest report: Developing a Framework for Scaling Marketing Operations.

Digital Marketing and AI

in this session we were joined by James Kiroly, Strategy Director at Zenzero and Gulliver Handley, Manager of Global Client Solutions at Criteo.

They demonstrated the latest advancements in AI and Digital Marketing and gave us an insight into what we can expect over the next few years, check out the full session here.

Synergistic Growth Strategies for your Marketing and Sales Teams

In the session, we were joined by 3 experts in creating synergy within the sales and marketing team and how you can harness the power of your CRM system to align goals, improve performance and increase revenue.

A RANGE OF LEARNING OPPORTUNITIES

JOIN OUR DIGITAL COMMUNITY

Interested in sponsoring a digital event?

Designed to build awareness and understanding around key and current issues in the sector through video content provided by you.

Our digital series focuses on a range of specific subjects in the industry, bringing our audience live seminars they can access from (almost) anywhere

We can only allow one sponsor per topic, so if you have a topic in mind make sure you contact us ASAP to ensure you're in the digital events calendar!

We provide a platform that holds these pre-recorded thought-leading presentations, split by sessions, with a chat and Q&A function allowing you to interact with our audience live.

If you would like to get involved, please complete the form here.

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