As the world evolves towards a more digitalized landscape, businesses must adapt their branding strategies to maintain a competitive edge. One such essential strategy, notably crucial in the B2B secto
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11 Feb 2021
Matthew Margetts, Director of Sales and Marketing, Smarter Technologies
More than half of organisations plan to increase their investment in renewable energy, energy efficiency, and smart building technology in 2021. This is according to Johnson Controls’ annual Energy Ef
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The subject of Artificial Intelligence (AI) in marketing is something that is often lost in the background of day to day tasks. Many marketers seem to be against it, or even afraid of it. A recent rep
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Marketing automation is the process of using technology to help you streamline your marketing efforts so that you can make them more effective. Essentially, it helps you keep your marketing all in one
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