At Milda.ai, we empower businesses to find high quality leads that fit their go-to-market strategies using our AI-driven data search platform. We often encounter common challenges faced by companies i
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In today's hyper-competitive business landscape, the power of a strong brand cannot be overstated. A strong brand goes beyond a flashy logo or catchy tagline; it's a strategic asset that can fuel expo
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A staggering 94% of first impressions hinge on design, with users forming their judgment in a mere 0.05 seconds and deciding whether to stay or leave. When the website falls behind the company’s poten
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Roar B2B had the opportunity to attend an exclusive event at Red Bull’s London office last week. Learning from the masters who made it ‘From Napkin to National News’, the event was packed with wisdom
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The launch of Threads has caused an uproar in the Tech - Media industry, with Twitter bearing the maximum brunt caused by this new Meta innovation. Several narratives continue to float across social m
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Marketing is an ever-evolving landscape, constantly adapting to new trends and technologies. To understand the current state of marketing strategies and preferences, a comprehensive survey was conduct
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Over the past two decades I have worked with hundreds of companies across multiple industries spanning the entire globe. A large majority of the marketing teams I speak with are making a common mistak
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Whether you’ve just started making webinars and are looking to scale up, or if you’ve been making webinars for a while and are curious about how others are leveraging them, the State of Webinars will
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Designing your customer journey mapping templates is an increasingly important practice in the evolving consumer world. No matter what kind of business you run, or where you sell your products, your c
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Advertising has evolved at an exponential rate in the last five years alone. With the rise of influencers, targeted ads, and retargeting and remarketing, the modern internet user stands to become over
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Throughout the last few decades, advancing technology has been increasing customers’ expectations for the quality of services and customer experience. B2B lead generation is basically converting the t
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There is no doubt that the last 12 months has accelerated an exciting but somewhat daunting shift in the B2B marketing landscape. This shift has changed how we and our target accounts operate, and is
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10 Feb 2021
Paige Erickson, Managing Director, EMEA at Workfront, an Adobe company
2020 changed work—where we work, how we work, how businesses view work, and our expectations of the tools we need to do work. The overnight shift to a digital work environment in March last year creat
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Let’s be honest, over this period of lockdown we all need help. Whether it’s at home with cleaning/looking after children or in our businesses with managing/nurturing leads, the list goes on!
While there are many similarities between B2B and B2C marketing, they are fundamentally different in the fact that it will take a lot more to convince a business to buy.
All content is designed to persuade. Authors want you to love their storytelling, comedians want to make you laugh, movie makers want to transport you (and make you come back for the sequel)
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