At Milda.ai, we empower businesses to find high quality leads that fit their go-to-market strategies using our AI-driven data search platform. We often encounter common challenges faced by companies in their lead generation efforts, so here are five strategies to source better leads efficiently.

1. Use Look-a-like Leads

One of the quickest ways to identify new leads is by leveraging your Ideal Customer Profile (ICP). Find companies similar to your best clients by matching industry, size, and budget. Using advanced search tools and filters can help you quickly identify and validate the most relevant companies.

With Milda.ai, you can quickly identify and auto-suggest leads that align with these attributes, helping you target companies that are likely to find value in your offerings. Using look-a-like leads speeds up the search and lets you approach prospects similar to your top customers.

2. Search by Sector

If your product resonates with a particular sector, it makes sense to expand within that space. Milda.ai enables you to search for companies within specific industries or value chains. Whether it's industry-specific insights or product fits that you can leverage, our search tool finds the most promising leads, enabling you to tailor your outreach and marketing campaigns accordingly.

3. Re-Engage Old Leads

Don't let old leads go to waste. Revisit and make use of old CRMs or leads lists downloaded from data providers. Milda.ai integrates seamlessly with CRM platforms like HubSpot, allowing you to identify which old leads are still relevant and worth pursuing. Enrich outdated information, re-rank them based on Relevance to your product or service. This will help to bring some of the cold leads back into play by providing fresh insights into their current situation. It’s not uncommon that out of thousands of companies in your CRM, only a few have the right product or service offering. However, finding them early can save you months of outreach and let you focus on closing.

4. Target Recently Funded Companies

Increase your chances of closing by going after relevant prospects in "growth mode". For instance, companies that have just received funding are often in expansion mode, meaning they’re on the lookout for new services and products to help them scale.

Gathering this intel can take ages – that's why we came up with our very own Momentum Score. It prioritises surging companies based on criteria like recent funding, expansion, new partnerships, and much more. These are the leads most likely to be in need of your solution, helping you focus your efforts where they matter most.

5. Engage with Inbound Leads

Consider setting up a capture form to engage with a free trial of your product or use an external tool to track visitors to your site. Once you have captured this information, find the best people to speak with at those companies and insert them into your marketing campaigns. Milda will deliver the verified contacts of key decision-makers to be added to your marketing funnel.

By following these strategies, you’ll not only improve the quality of your leads but also reduce the time spent on manual prospecting. Ready to find highly qualified B2B leads in seconds? Try Milda.ai and experience a faster, more efficient way to grow your pipeline.