In this session, we will explore why brands are embracing games to emotionally engage B2B audiences and drive results.

Learn how game-based marketing captivates customers, boosts engagement, and helps brands stand out in a crowded market.

Plus a Q&A with Freya Jewell of TBT Marketing, who will share first-hand insights from their work with IBM’s highly effective game campaigns.

What You’ll Learn:
• Why games are a powerful tool for capturing attention in B2B marketing.
• How leading brands like IBM are leveraging games to achieve measurable success.
• Tips for incorporating games into your own marketing strategy to enhance customer engagement and drive business results.