As the international search landscape evolves at pace, B2B buying journeys are becoming ever more complex. With digital touchpoints increasingly important in driving lead generation, getting your paid media, SEO and content strategies right is more crucial than ever. As B2B marketers are under increasing pressure to deliver more, for less, this talk will cut through the noise to highlight the key digital marketing tactics B2B marketers need to factor into their 2025 planning to grow performance and drive more leads effectively.