In this session, you'll learn how to create and effectively leverage podcasts to enhance your B2B organisation. We’ll cover the entire production process, from concept to execution, and explore strategies for repurposing content and generating compelling clips. Discover how to use your podcast as a powerful tool to engage your audience and subtly bring leads directly into your business. By the end, you'll gain practical insights on transforming podcasting into a key driver for your B2B growth and success.

Key Takeaways:
• How to start a podcast and become a leading voice in your industry?
• How to distribute your podcast correctly?
• How to leverage your podcast into other forms of media?