In this session we delve into the critical issue of sales and marketing alignment within B2B organisations. We will explore the superficial nature of many alignment efforts, the significant costs associated with misalignment, and the impact of goals and goal conflict analysis on organisational performance. The session will leave you with practical advice on how to harness the self-organising principle of teams to drive alignment and thus additional revenue within your organisation.

Key Takeaways:

1. What is the true cost of misalignment between sales and marketing teams?
2. How to tell the difference between real and superficial alignment and identify where misalignment actually comes from.
3. How can you use goals and metrics to drive the systems principle of self-organisation within your growth team?