In the last four years, marketing and digital advertising have undergone massive growth through times of uncertainty and new technology. With AI making a superstar entrance, we'll be exploring the transformative impact it's had on our marketing blueprints, regardless of industry. By diving into AI applications and buying approach, social media and influencer marketing impact, our cookieless future, and how content creation methods shouldn't be exclusively UGC; this jam packed, data riddled 30 minutes will be eye opening for your 2025 strategy.

Key Takeaways:
• Buying behavior is changing due to the evolution of AI software
• It’s unexpected impact on marketing and digital advertising and what that means for your bottom line
• Why leaders need to think upstream and be prevention mode in 2025