Understanding your product/service is the first of many steps needed for you to be successful in sales. It is an important step but it is not enough, you need to understand the psychology behind sales, you need to understand human behaviour and you need to understand how to put all that together so that it makes sense to your customer. The ability to communicate effectively is what can make or break your sales function.

Key Takeaways:

• Why product knowledge isn't enough.
• How sub-conscious and conscious mind affects your questioning and your results.
• Five steps to understand why customers respond to you.
• Which methodology suits you best.
• Implementing it into your sales strategy.