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As Senior Insights Executive, Alex works across a variety of client sectors, from B2B to financial services, using a range of qualitative and quantitative research tools and techniques to unlock actionable insights and new areas of opportunity for our clients.

Joining ROAST initially in the PPC team and gaining a wealth of knowledge across Paid Media, Alex decided on a new challenge, bringing her PPC experience and research skills to the Insights department to uncover market, competitor, and audience trends that direct highly effective digital strategies. Her analysis of market trends brings data-led and consumer focused insights to both ROAST clients and across marketing content.