Andy Johnson, Founder and Director of Client Strategy at HUT 3, will be revealing the transformative impact of hyper-personalization across B2B campaigns. Discover how it speeds up content creation, enhances ROI, and revolutionises your ABM marketing strategies. To bring the theory to life, he will present a real-world case study showcasing how these techniques have driven outstanding success.

Key Takeaways:
• Insights into how AI delivers scalable intelligence for deeper insights and enhanced decision-
making.
• Techniques for implementing hyper-personalization in B2B marketing under budget constraints.
• Strategies to leverage AI for scalable content creation and campaign management.
• Approaches to achieving rapid ROI through AI-driven, targeted content strategies.
• Hear how these techniques achieved ROI, which was way beyond expectations.