In this discussion, marketing and sales teams unite to uncover creative and actionable strategies for lead generation and revenue growth, and we’ll be exploring how you can craft compelling, conversion-focused content that attracts qualified leads and how both teams can collaborate for maximum impact. You’ll hear from our experts on what has worked for them and what hasn’t, and they’ll share insights on bridging the marketing-sales gap, optimising workflows, and leveraging data for better outcomes. After this session, you’ll be prepped on how to boost lead volume and how to align team goals to drive sustainable business growth.