In 2023, Alice de Courcy released her book The Diary of a First-Time CMO. Charting her 4-year journey scaling Cognism from $3m to $55m ARR.
20 months, 2000 book sales later, she’s back with a sneak peek into Volume 2:
• Scaling Demand Gen Past $55m: The changes to Cognism’s DG program to breakthrough $55M
• International Expansion: How Cognism entered DACH and France and hit 120% of the target in 12 months
• ABM at Scale: Building a program that delivered $300k of opportunities in eight weeks
• Maximizing Acquisitions: How Alice integrated Kaspr into Cognism Group and doubled their revenue in one year

Key Takeaways:
• How to structure and run a DG team that scales past $55m ARR
• How to enter new regions and hit revenue target in one year
• How to build an ABM program that generates an enterprise pipeline