We may still consider TikTok as an app for kids dancing but in this session we will explore how TikTok has fundamentally changed content discovery regardless of age and industry. You will learn how TikTok can be used to generate impact from a B2B perspective, touching on creating impactful content, optimising your content for search, paid media and influencer marketing.

This session will cover:
o Is TikTok right for a B2B marketing strategy?
o How do I best use TikTok to generate tangible returns for my business?
o What content should I be creating to generate impact on the platform?