A fireside Q&A discussion hosted by ROAST Group Account Director, James Kenna, featuring ROAST's Head of Innovation, John Campbell, and Insights Manager, Alex Sheppard, alongside WEX Digital Marketing Lead EMEA, Jenny Linder.

Ensuring that a partnership performs is the key to success between a brand and an agency, but how do you make sure this partnership forges innovation? Our ROAST Group Account Director will lead a Q&A discussion delving into: the value of how social listening can enhance your messaging strategy, how to use AI responsibly, and what this looks like for a B2B brand, as well as how your digital maturity ties into a strong onboarding.