In today’s hyper-personalized marketing landscape, easy access to relevant and up-to-date data is essential for creating impactful campaigns that resonate with your audience. Yet, integrating this data into your marketing tools can be time-consuming and costly, especially without dedicated technical teams. In this session, discover how to easily integrate and enrich your data across tools like Salesforce, Marketo, and HubSpot. Discover how to clean your CRM of messy data, leverage enriched insights for personalized engagement, and use real-time data for reactive marketing.

Key Takeaways:

• Clean and Accurate CRM: Discover how to purge your CRM of incomplete, inaccurate, and irrelevant records for more effective marketing.
• Personalized Engagement: Understand how to leverage enriched customer data to tailor your outreach and create more impactful campaigns.
• Reactive Marketing: Gain insights on using real-time data to quickly respond to customer behaviours and integrate live event data with historical analytics.
• Enhanced Campaign Efficiency: Identify and prioritize key prospects to focus on high-value activities, maximizing productivity and campaign effectiveness.
• Seamless Tool Integration: See how to easily connect enriched data with over 200 popular marketing tools, such as Salesforce, HubSpot, and Microsoft Dynamics.