AI is transforming the way people search, as Google is now showing generative 'AI Overviews' directly in the search results. Businesses that adapt to this and optimise their websites for generative AI will win, picking up traffic, mentions and new customers. But those who fail to adapt could see large traffic drops as a result. Exposure Ninja was the first agency in the world to publicly share a method for ranking your website in gen AI Search results and in this session, Tim will show you exactly how to do it as well as helping you prepare for the future of SEO.

Key Takeaways:

1. How will AI change search?
2. How can businesses profit from this?
3. What will happen to those who don't adapt?