In an age dominated by data and digital touchpoints, the human element in demand generation often takes a backseat. Yet, the key to successful marketing lies in the synergy between technology and authentic human interactions. Join us as we examine the role of personal connections in a tech-driven marketing landscape. Understand how to craft campaigns that not only attract clicks but also foster meaningful conversations. This seminar kicks off with a brief talk, followed by an open-floor Ask Me Anything, where your questions will steer the dialogue.

Key Takeaways:

• Humanise your B2B demand generation
• Create campaigns that foster genuine conversations
• Maintain authenticity in the AI-driven age
• Utilise high intent data to drive personalised, human-centric engagement
• Avoid common demand generation pitfalls