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As the year is gradually coming to a close, we need to look at how marketing may or may not change over the next year. -
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B2B marketing is important. It’s also highly professional, but that doesn’t mean that it can’t be fun! -
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Since the introduction of social media over the past two decades, marketing has changed. We have seen an increase in direct engagement with clients and customers alike as we strive towards a more inte ... -
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As with everything in human nature, marketing trends change and develop as time goes on. Thinks will be popular or effective for a while, but eventually they’ll become outdated -
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While there are many similarities between B2B and B2C marketing, they are fundamentally different in the fact that it will take a lot more to convince a business to buy. -
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In recent years, it has become an increasingly popular opinion that the similarities between B2B and B2C marketing are growing. -
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Homes are becoming smarter. You can now turn on the radio, turn on the lights and find out the weather forecast without even pressing a button. How, you ask? -
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Influencer marketing. What is it? Many believe that it is simply a reinvention of the age-old technique of paying a celebrity to appear alongside your product even though we know full well that they’v ... -
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Digital marketing is here. It has been here for enough time that it is essential that every company must implement a strategy for it. -
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All content is designed to persuade. Authors want you to love their storytelling, comedians want to make you laugh, movie makers want to transport you (and make you come back for the sequel)
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