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Content Themes

Keynote Theatre

Leadership & Culture
The theme for the Leadership and Culture content programme at B2B Marketing Live explores how visionary leadership and purpose-driven culture fuel innovation, resilience, and long-term growth in B2B organisations. Sessions will uncover how marketing leaders can shape culture from the top, inspire teams, and drive transformation in a fast-evolving business landscape.

 
Strategic Marketing
The Strategic Marketing content programme at B2B Marketing Live will focus on how B2B marketers can align strategy with business objectives to drive measurable impact and sustainable growth. It will spotlight the tools, frameworks, and thinking needed to lead with clarity, compete with confidence, and future-proof marketing in a shifting landscape.

 

Breakout Theatre 1

Account Based Marketing
The Account Based Marketing content programme at B2B Marketing Live will dive into the strategies, technologies, and team structures that make ABM a powerful growth engine. It will explore how leading B2B brands are scaling personalised engagement, driving stronger alignment with sales, and delivering high-impact results across key accounts.

 
Lead & Demand Generation
The Lead & Demand Generation content programme at B2B Marketing Live will explore how B2B marketers are evolving their approaches to drive pipeline, revenue, and measurable ROI. It will showcase innovative tactics, data-driven strategies, and the tech stack essentials needed to generate demand for the sales team.

 

Breakout Theatre 2

Creative Brand Strategy
The Creative Brand Strategy content programme at B2B Marketing Live will highlight how bold, differentiated branding and storytelling can drive emotional engagement and long-term loyalty in B2B. It will feature insights on building brand value, balancing creativity with consistency, and making your brand unforgettable in a crowded market.

 
Digital Marketing, Social Media & Influencer
The Digital Marketing, Social Media & Influencer content programme at B2B Marketing Live will examine how digital channels are evolving to deliver deeper engagement, smarter targeting, and stronger ROI. It will spotlight the rising power of B2B influencers—once seen as a B2C tactic—showing how trusted voices can amplify reach, build credibility, and drive meaningful conversations in professional communities.

 

Breakout Theatre 3

AI & Automation
The AI & Automation content programme at B2B Marketing Live will explore how cutting-edge technologies are transforming the way marketers work, optimise campaigns, and deliver personalised experiences at scale. It will highlight real-world use cases where AI and automation are driving efficiency, enhancing creativity, and enabling smarter, faster decision-making across the marketing function.

 
Personalisation, Insights & AI
The Personalisation, Insights & AI content programme at B2B Marketing Live will delve into how data-driven intelligence and AI are powering hyper-personalised customer experiences that drive engagement and loyalty. It will explore how B2B marketers can harness insights to understand buyer behaviour, tailor content in real time, and deliver relevance at every touchpoint.