Deals are won or lost in the conversations we have with prospects in the sales process. But the problem historically has been understanding at a data driven level, what separates top sales people from lower performers in their customer conversations.

Refract is technology which analyses tens of thousands of recorded calls each month, using artificial intelligence to analyse patterns of sales conversations covering things such as how many questions are asked, speaking vs listening ratios, and key topics of discussion.

Find out what is leading to won deals through our presentation of this conversation data, and why coaching your sales people using technology is the route to success in this tough economy.