Think CRM is all about data entry and pipeline reports? Think again! The line between Sales and Marketing activity is narrowing fast. Rather than running mass email campaigns, Marketing teams can now provide Sales with trackable, relevant content to share with prospects when needed. Sophisticated lead scoring helps you prioritise workload, whilst personalised content boosts sales velocity. If you want to build customers' trust in your ability to meet their needs, your CRM must incorporate rich Marketing Automation (MA) capabilities that add value to the entire customer journey. More marketing. More sales.

3 Key Takeaways:

• How CRM has finally 'grown up' with a little help from Marketing Automation
• How Customer Journey Mapping helps Sales build rapport with Marketing
• How to ask for what you need from your CRM