Deals that die late stage are cripplingly expensive in time, hard costs and revenue predictability. Protect against these unacceptable quota killers with practical guidance distilled from 50+ sales leaders who use mutual action plans for faster disqualification, more wins and massive improvement in close-date prediction.

We'll tear into real-life examples, share best practices for creating your team's first mutual action plan and dip into why buyers love transparency.

3 Key Takeaways:

• How to implement a basic Mutual Action that your team can share this time next week
• Why buyers choose sellers who embrace transparency
• Some impressive stats on buyer-centric selling to energise your team and tantalise top management