Privacy laws shine a spotlight on the growing customer demand for privacy, but how do these new laws impact B2B marketers? In this session we'll review B2B case studies that show how brands can create compliant, on brand user experiences that delight the user and comply with the globe's privacy laws. You'll learn how to get closer to your B2B customers through preference management and hear from experts on how to make privacy a competitive advantage and market differentiator.

• Understand the latest regulatory environment and privacy laws impacting marketers
• Discover how to create compliant, on-brand and user-centric privacy user experiences and preference centers while maximizing your opt-in rates
• Learn how to prepare for consumer rights to request, delete and opt-out of the sale of personal information