How can you use animations seemingly untouchable status to your advantage, and how do you go about turning your marketing idea into a story that will catch your audience’s attention?

In this session, Dan Masterton dives into the wonderful world of B2B animation, and gives some simple tricks to get your animated stories started, how to take risks and where to be bold.

• How to write a story in 5 minutes
• How to know which animation is right for your campaign
• Why animation has the advantage over other digital content