Along with the leaps and bounds the industry is making with tech, marketing, data and AI, new questions are being raised about how these interplay with our daily lives. All over the world, new legislation is being discussed and introduced that will have impacts on the data and marketing industry. Marketers will need to be switched on to understand and shape how these policies unfold. This talk will examine the latest policy and regulatory changes coming from the UK and Scottish Governments, and as a result of Brexit.