The buyer has changed. She is not buying interruption anymore. The industrial era sales process is nearly ineffective yet we continue to sell the same way. Simply automating some parts of the process we believe we have adapted to the new methods of buying. We need to understand that the initiative has shifted from the seller to the buyer. The buyer is in charge and this is not changing anytime soon.

3 Key Takeaways:

• The Buyer has changed.
• Buyer engagement is about permission.
• We are in the era of Ethical Analytics.