With so many recent and upcoming privacy regulations, marketers need to rethink how they interact with users. How can marketers comply with privacy laws while maximizing opt-ins? How has the ecosystem responded to a privacy-first world and what technology changes impact marketers?

In this session, we'll answer these questions and you'll learn how to streamline CCPA & GDPR compliance, leverage a transparent user experience to build trust with your audience, and collect first-party data.

Key Takeaways:

• Understand the impact of global privacy
• Measure your effectiveness in terms of consent
• Learn more about how to collect first-party data and the future without third-party cookies