B2B Expo logo

27 & 28 MARCH 2019


InboxInsight: Sponsor of Theatre 5

Theatre Hall 5

    • Wednesday

      image of the speaker

      11.00 - 11.30

      Eleanor Sims

      Squeezing video into your everyday marketing strategy

      You’ve repeatedly been told that 2018 is the year of video. The challenge is creating something that compliments your existing content, then distributing it correctly to avoid getting lost in the noise. With an established multi-channel strategy, it’s not obvious where to start. We’ll breakdown integrating video into your communications at minimum investment starting today. Expect inspiration on using video throughout the customer journey - everything from zero-cost to highest-quality content

      image of the speaker

      11.45 - 12.15

      Ross Howard
      Inbox Insight

      Surviving the Content Explosion in B2B Marketing

      According to the CMI, 88% of B2B marketers now use content marketing as a foundational piece of their strategy. But with so much content readily available, how do you ensure you don’t get lost in the noise? Join Inbox Insight to learn how to survive the content marketing explosion! Inbox Insight’s clients include HubSpot, Citrix, IBM, Sage, Oracle, Cornerstone OnDemand and KPMG.

      image of the speaker

      12.30 - 13.00

      Aniel Bhaga

      How not to build an exceptional customer experience.

      Building a business that grows needs customers that keep on coming back and talking about your company. How they experience it, the journey they go on. We will go through the what not to do when it comes to delivering a customer experience and how to make it awesome.

      image of the speaker

      13.15 - 13.45

      Justin Hall
      Protocol Global

      When not to use personas

      Personas have become a must-have accessory in the modern B2B marketers arsenal, the ability to understand your audience and deftly predict their needs and hangouts. This session explores the pitfalls of building personas, when (and when not to use them) and explores alternative strategies to building actionable customer insights.

      image of the speaker

      14.00 - 14.30

      Robert Edmonds
      NRG Digital Ltd

      The Essence of Inspiration

      What is inspiration? What is it that we find as human beings to inspire us? We are constantly striving, adventuring, looking for new things, new ways to experience the world. The essence of everything is inspiration. How we are inspired is the key to everything we think, feel and do.

      image of the speaker

      14.45 - 15.15

      Mr Saad Saraf
      Mediareach Advertising

      7 Key trends that will shape brands growth strategy in 2018

      Companies and brands are facing a number of challenges in the years ahead and will need to adapt quickly to survive ongoing disruption and demands for brand transparency, better CX, relevant Creative content, Social media marketing, integrated marketing solutions to drive higher growth, Digital to physical transformation. We will offer 7 vital trends and transformations brands need to undertake to increase revenue and customer relations.

      image of the speaker

      15.30 - 16.00

      Kirsty Dawe
      Managing Director of Really B2B

      How to deliver true ABM campaigns

      A guide to getting the most from data driven, bespoke campaigns targeting prospect databases of anything from 1 to 100.

      image of the speaker

      16.15 - 16.45

      Todd Patton

      The State of Online Video 2018. What Works, Engages & Converts in 2018?

      Video is one of the richest mediums, and we consume more video now than ever. Video has the ability to establish more personal, engaging and emotional connections with ones audience. But do we really know what works? And how to engage our audience best based on what channels/modes they are in? This session will give you the latest insights to the state of online video in 2018, and give you direction to what video content you should produce in order to reach, engage and create meaningful moments for your audience wherever they are in your marketing funnel.