Theatre 18 - Sponsored by Flashbay
Flashbay is the World`s No. 1 business-to-business supplier of logo branded Promotional Technology products. From the smallest schools to the largest multinationals, we offer an attractive range of designs within our Memory, Power and Audio categories, coupled with fast and efficient service
Wednesday 21st March
Thursday 22nd March
11.00 - 11.30
We keep branded merchandise on average for nearly 3 years and it’s only advertising media that allows you to say thank you. Most of the biggest and successful brands use branded merchandise to convey their message. Gordon will share some really cool and exciting ideas that you can use merchandise as part of your marketing campaigns.
11.15 - 11.45
What exactly is Search Engine Marketing (SEM)? How will it benefit your business, and how do you get started? James’ presentation on B2B SEM answers all of these questions and demonstrates how SEM can drive a business forward. An effective SEM campaign will enable you to capitalise on some of the 3.5 billion daily Google searches – attend James’ seminar to learn more.
12.30 - 13.00
Jason will talk you though the anatomy of today’s buyer and show you how to use data to build your understanding of how your prospects research online - then - he’ll show you how to use this new understanding of buyer intent signals to create an always on lead engine.
13.15 - 13.45
Tania Varga & Peter Yates
B2B marketers have evolved their digital marketing strategies so much over the past few years and we have seen and run campaigns which have been very successful and some which didn’t deliver against expectations. This seminar will cover these tactics and ideas and give you actionable insight to start implementing for your business.
14.00 - 14.30
What are the best 2018 channels for BtoB lead gen? How can I better perform on my BtoB campaigns? Find out how to set up results driven lead gen campaign focused on BtoB specificities.
14.45 - 15.15
Mark Lloyd and Jason Daraz
New AI-based tools in the next generation of CRM systems can now unlock intelligent, actionable insights that can help users to really understand and react to their customers. Microsoft’s Dynamics 365 suite is one of the leading CRM solutions and we’ll be looking at some of the benefits its AI based customer insights and social listening tools can bring.
15.30 - 16.00
As content marketing spend rapidly increases, how can brands realise their digital communications potential without simply spending more than the competition? We believe in the science of connected content. Efficiently we connect the right content with the right people, at the right time on the right channels to drive the right outcomes. Discover how we've helped ambitious brands realise their digital communications potential with connected content.
16.15 - 16.45
Research reveals there’s not enough trust between citizens and organisations - that customers don’t have enough digital understanding of what happens once they entrust companies with their personal data. But GDPR presents us with the opportunity to address that – by giving back control of personal data to the citizen. J Cromack will help you to achieve best practice, so both parties discover the meaning, value and power in data, and strengthen trust.