Wednesday 21st March
Thursday 22nd March
11.00 - 11.30
Jodie Williams & Jennifer Hughes
In a world where marketing is becoming increasingly personalised the role of Account Based Marketing (ABM) has never been more important. ABM is fast becoming a strategic approach to business marketing, based on deepening engagements to customers and prospects improving both conversion and brand equity. During this session, Jodie Williams and Jenny Hughes will provide some tool-kit tips and ABM methods to creating a fool-proof strategy that gets results.
11.45 - 12.15
Animation is used across all forms of marketing today. This seminar will take an in depth look at the process of creating high end 3D animation from concept to final product. We will take a look at how beautiful animation is created and produced, what is involved in making something we see around us all of the time and how to get the most out of it.
12.30 - 13.00
The digital era with evolving technologies are increasing challenges for a digital marketer to communicate effectively with their audience. However, these rising challenges also give rise to plenty of opportunities – opportunities to understand individual behaviour of a consumer. This session focuses on how marketers can leverage these opportunities to reach and engage their audience better. Email marketing and marketing automation can be a marketer’s best friend if used effectively.
13.15 - 13.45
CRM has focused on User Adoption and Business Alignment, however technology is rewriting the rules. This brings new opportunities but also new responsibilities for conduct in the Data Economy – notably the introduction of GDPR. Paul will illustrate why the ethos behind GDPR will sit at the heart of the new relationship we will have with the customer, and how to realise the opportunity in having a customer-centric approach to our business.
14.00 - 14.30
If you have been working in a sales management position you know how hard it sometimes can be to get the team members to move in the needed direction, to reach your company’s targets. Learn how digitalisation can help you to become a modern sales director (leader) and what you can do to get better results out of your team
14.45 - 15.15
The power has shifted to the consumer/customer, where consumers expect personalised targeted results in seconds. This climate demand for personalization is a driving force in the shift of power. Companies need to have a fully operational digital footprint to drive results and validate ROAS (return on ad spend). Inbound Marketing coupled with tagged and optimized content that serves solutions to your persona’s problems and drives conversions.
15.30 - 16.00
In today’s digital marketplace, managing your online reputation is essential. The information that appears about your business online is what stands between all your marketing spending and increased revenue. This session will focus on how to navigate a world of omnipresent online reviews and understand the start of the customer journey. Anthony will explain the benefits of using Online Reputation Management to ensure a consistent, accurate and enjoyable customer experience
16.15 - 16.45
Today’s marketers have access to more data than ever before. Discover how to put together your data-driven marketing attribution model, using digital marketing analytics to take the guesswork out of marketing strategy. We’ll explore how measuring your data can help to evaluate the effectiveness of campaigns to avoid wasting your precious budget in the wrong places and giving you the opportunity to redirect your resource to drive the best results.