Keynote Theatre 1
Wednesday 21st March
Thursday 22nd March
10.15 - 10.45
Hospitality comes in many forms and finding the right hospitality for you will lead to building those all-important relationships with your most esteemed clients. This seminar will cover 5 reasons why you should be using hospitality to entertain your clients.
11.00 - 11.30
How sales & marketing departmental alignment can create a truly customer-centric business
11.45 - 12.15
Marketers; do you ever feel like you''re a passenger on the great revenue roadtrip? Would you prefer to be in the drivers seat? Get the keys and gain control of your Marketing ROI with Marketing Automation. Find and nurture more leads, help sales close deals and maximise ROI. Join Salesforce marketer Merinda Peppard as she uncovers how she uses marketing automation to drive sales and marketing alignment.
12.30 - 13.00
Alexa is Amazon’s voice service and the brain behind millions of devices including Amazon Echo. Alexa provides capabilities, or skills, that enable customers to create a more personalized experience. There are now thousands of skills available in the UK from brands like The Guardian, Just Eat, Jamie Oliver and Hive, as well as innovative designers and developers
13.15 - 13.45
The “smart comms” revolution – the new technology helping earned media claim its rightful place in the marketing mix
Company execs know intuitively that earned media is the best way to promote their brands. But until recently, they have favoured investing in paid media because it’s easy to measure, easy to manage and easy to see when it’s generating ROI. In his keynote speech, Tom Ritchie will reveal how new technology is tipping the balance back in earned media’s favour. You’ll see how it’s letting communicators directly measure the business impact of their campaigns and make the case for increased investment in PR and comms.
14.00 - 14.30
Raja will provide the latest practical tips on how you can use digital advertising to solve B2B customer acquisition, growth and retention challenges in 2018.
14.45 - 15.15
Florie-Anne Virgile, Sam Gallagher, Sean King, Sophie Wooller
15.30 - 16.00
Chris will discuss the revolution in how we do business, powered by data, new technology and augmented intelligence. This new world of possibility throws up huge challenges and opportunities for business. As the leading digital economy in the world, the UK has an opportunity to be the global centre of this data-driven revolution. Chris will discuss the latest insight into how the organisation can ensure they have the data and digital skills they need.
16.15 - 16.45
Discover why businesses that provide utility and additional value beyond the limitation of their products or services will win in the value economy. Hear examples of how successful businesses have transitioned from broadcast to engagement, and why companies that don’t adapt and continue to shout for attention will be overtaken.