Institute of Direct and Digital Marketing

The IDM Training Academy

Prepare yourself for the age of exponential change:

Innovate You

Join the IDM and their industry-leading tutors for 9 bitesize digital marketing training sessions. From the essentials of B2B marketing, to copywriting best practice, to action planning for the GDPR, get the latest insights from the experts and prepare to innovate you. Each session is worth 1 CPD point.

Wednesday 21st March

Thursday 22nd March

speaker

10.30 - 11.15

Duncan Smith

Five GDPR steps you still have time to complete… and a few you don’t!

Whether you’ve decided on legitimate interests or consent, there’s still time to protect your ‘position’. Privacy Notices can be checked and changed, critical suppliers assessed, and balancing tests and impact assessments filed! Join IDM tutor Duncan Smith for your ‘T-minus 10 and counting’ checklist.

speaker

11.30 - 12.15

David Hearn F IDM

How marketers can perform better during the consideration phase

B2B marketers are now responsible for a greater part of the sales cycle and are subject to considerably more scrutiny. This has led to anxiety around the consideration phase of the B2B customer journey. In this session we’ll be exploring how can we deliver the sales-qualified leads that are demanded of us and how to prove the effectiveness of our nurturing strategy.

speaker

14.30 - 15.15

Andy Grant

B2B Marketing update: 20 essentials in 20 minutes

B2B Marketing Essentials; from GDPR and understanding your markets to customers, planning, and building campaigns that deliver results. A quickfire overview of the essential steps that you need to take to help you plan and ensure the success of your B2B marketing activities.

speaker

15.30 - 16.15

Mike O’Brien

Marketing Automation and Human Productivity

This session will explore ways in which digital marketers can meet the disruptive challenge of automated and machine learning systems, by finding new ways to increase personal productivity. Along the way, this session will also explore the nature of mix and match roles in streamlined workflows and systems designed to cope with the demand for instant gratification among consumers, the impact of zero-based budgeting, mutating client agency relationships, and the rise of real-time micro marketing machines.

speaker

16.30 - 17.15

Andy Letting

Understanding Programmatic Media Buying

This session will provide a beginner’s guide to programmatic media buying; looking at how the channel has evolved and why advertisers are moving 80% of their budget into programmatic.