Theatre Hall 7: Sponsored By Dotmailer
The email marketing automation platform that’s faster, smarter, better dotmailer is a leading marketing automation platform with email at its core. Since 1999, we’ve been empowering marketers with the tools that enable them to think smart, act fast and scale quickly. Perhaps that’s why we’ve more than 70,000+ happy users in 150 countries, across a range of B2B and B2C sectors.
From the UK and USA to Asia-Pacific, the 200+ dotmailer team spans key continents and time zones. We’re a super-friendly bunch who are all on one unified mission: to help our customers get the results that make dramatic improvements to their business.
We specialize in developing a flexible and extensible platform for small to medium-sized enterprises. What’s more, we’re a proud Magento Premier Technology Partner.
Tuesday 28th March
Wednesday 29th March
11.00 - 11.30
Is your email marketing not everything you want it to be? Do you suffer from a leaky bucket? Do your emails go unopened? Has your conversion rate hit rock bottom? Join Gavin in this rapid fire presentation where he will give you 20 things to make your email marketing better. These practical tips are easy to implement and can be part of your email strategy within days.
11.45 - 12.15
Space as a service: the workplace is evolving; we believe workspace is the next sector to enter the hospitality industry – we aim to lead in this sector; evolving the hotel guest experience to the workplace employee experience.
12.30 - 13.00
Up to 70% of Companies do not have a pro-active face to face engagement strategy for their trade show exhibiting. Lee Ali will share his expertise on how to engage and qualify trade show visitors, give them a compelling reason to see you after the event and measure and track the ROI for each exhibition.
13.15 - 13.45
No jargon, no selling, just passion. Stuart aims to publicise the importance of forming an honest, communicative relationship with your marketing agency to save you money and encourage digital success.
14.00 - 14.30
Video is a huge player in the marketing world. This seminar explores the range of videos you can create for your business. From viral videos to training videos, we seek to help you better understand where a video would be the most useful in your business. Don’t just make a video for the sake of it, make one your business actually needs.
14.45 - 15.15
Automation is often portrayed as impersonal. But marketing automation can help you create the opposite: timely, relevant and highly personalised messages that speak to your individual customers'' needs and creates the ideal customer experience. Too often we start with technology, but if our end goal is to help our customers make decisions, then shouldn’t we be starting with the customer? By combining social psychology with automation we deliver more conversions.
15.30 - 16.00
The Retail Sector shows every sign of being slap bang in the middle of its Uber moment. Money is pouring away from the High Street and going online. If you can creatively put yourself in front of the tsunami of Amazon traffic using FBA (Fulfilment By Amazon)…..if you can create your own store and build a dynamic sales marketing funnel……then you can join today’s online retail gold rush. / SEO is the art and science of ranking highly in the Search Engines (whether Google, YouTube or Amazon) for particular keywords. Getting a slice of this “free traffic” can transform your revenue but it does take an investment of time, effort and probably yes, money. We will discuss some technical matters, paid traffic and conversion tactics to ensure that your online brand is irresistible and compelling.