Theatre Hall 6

Theatre Hall 6: Sponsored By Twist And Shout Communications

We`ve spent the last 25 years working to engage B2B prospects with entertainment-based campaigns. Now they call it content marketing. Deep down, we care about how companies communicate. We know that business to business is actually person to person. We also believe that visceral connections work better than any other method of communication. We`ve won several industry awards for creativity and effectiveness, and worked for some of the largest companies in the world including Warner Bros., Sony, Verizon and Barclays.

Tuesday 28th March

Wednesday 29th March


11.00 - 11.30

Bryn Anderson

The importance of creating an accessibility program for your website

According to the World Health Organization, more than a billion people worldwide live with some form of disability. With such a large audience at stake, organizations need to find new ways to create more inclusive and accessible experiences for their customers online. In this seminar you will learn ways your organization can benefit from implementing an accessible website, where to start and how to track your progress and work toward achievable goals.


11.45 - 12.15

Robert Dagge

How marketers can ensure transparent ROI through attribution and data visualisation.

Attendees will be able to understand and articulate the challenges facing them during this turbulent period of change; the digital transformation period. Understanding this environment will empower them to face this era with newfound confidence. They will have in their armoury, knowledge of exactly what tools are available to them to help them succeed with marketing reporting from different tools.

12.30 - 13.00

Paul Gibson & Leanne Moir

How to Solve your B2B Marketing Pains

Many organisations are building marketing strategies based purely on guesswork and cannot answer the following questions: 1. Do you have insight into your anonymous website visitors? 2. Is your content being seen by the right people? 3. Are your target accounts following your preferred buyer journey? Take the guesswork out of strategy planning and solve your marketing pains. Attend this session where we shall cover how to identify, target and close bigger deals with your key accounts.


13.15 - 13.45

Heidi Myers

Digital Influence: 4 steps towards getting it, guiding it and growing it.

The explosion of online media has presented a noisy and volatile landscape for communication professionals to work within. Brand reputation can be made or slayed in the tap of a tweet. Versatile communication strategies are needed and execution is key. Learn the challenges of driving digital influence, guiding it and measuring it in today’s hyper connected


14.00 - 14.30

Eliott Maidenberg

What is influencer marketing (and how to rock at it)

Influencers on Facebook, Instagram, YouTube, have figured out how to capture our attention. With Britons spending 2 hours per day (and counting) on social media engaging with people and consuming content, understanding how to work with influencers to market your products and services to their audiences is strategic. But how? With a mix of creativity, technology and relationship building, you’ll be all set to rock at influencer marketing.


14.45 - 15.15

Ian Guiver

How to generate more and better quality website leads

With as much as 70% of the B2B buyer journey now taking place online. buyers are more informed than ev-er. Many B2B marketers are using tactics like SEO, social media and content marketing to address this change. Most do not yet have a strategy to gain real competitive advantage. Inbound is the buzzword of 2017 but is it right for your business? This session explores how to assess whether inbound could work for you and how to build an inbound marketing strategy with practical tips and experiences from practitioners who have learned what really works over the last three years.


15.30 - 16.00

Kobi Omenaka

How Digital Marketing Really Works…

Are you struggling to understand how to promote your company online? Should you focus on Facebook, Google Adwords, Twitter, LinkedIn, blogging or more? Can you do this yourself or do you need help? What provides the highest ROI and “bang for buck”? We’ll get the bottom of all these questions and more. Don’t be afraid to ask! @KobestarrDigi . If you miss the seminar don’t worry visit me at stand B342


16.15 - 16.45

Mark Currass

Personalisation: Are You Ready?

As experts in Content Management Systems, we’re geared towards giving you the best tools in order to provide your customer with the best user experience possible when visiting your website. With a seemingly endless choice of CMSs available, how do you choose the right one for you