Theatre Hall 5: Sponsored By BrightTarget
As part of the Sidetrade group, with offices in London, Birmingham, Dublin, Paris and Amsterdam, BrightTarget is now a leading European vendor of SaaS based Predictive solutions for B2B Sales & Marketing, trusted by FTSE companies.
BrightTarget helps companies unlock £milllions of opportunity in their marketing data, supporting each stage of the sales and marketing funnel.
We offer a cloud based subscription service that generates actionable insights with the highest ROI potential in just a few weeks without the need for costly up front investments.
Tuesday 28th March
Wednesday 29th March
11.00 - 11.30
Join Julie on the Clear CAR - Customer Acquisition and Retention - journey on which she will show you how to set the route map, the signposts to look for (and the potholes to avoid) to ensure you get your customers on board and keep them there.
11.45 - 12.15
Social media has become a key component for attracting a larger audience, with some even enabling their employees, influencers and partners (retailers, distributors, resellers etc) to share compliant brand content through these users’ social networks to reach an even wider audience. Want to know how effective this is and how it can so easily be achieved? We will be discussing why it is so important and the difference it makes to businesses.
12.30 - 13.00
Demonstrating why your business needs an online strategy, Katie Starkie and Jamie Bourn will highlight the choices available to grow your business online. Drawing on some personal parallels, Katie will give a memorable and creative insight into why a plan is key to ensuring success. Jamie will explain the ingredients that go into a successful digital strategy – and the best ways to do it right.
13.15 - 13.45
14.00 - 14.30
Video is engaging more customers online than ever before, but all too often businesses report that they don’t get the ROI they were expecting from online video. In this presentation, we will be discussing some of the common pitfalls around online video and exploring strategies to align video with your sales funnel. You will leave the presentation better equipped to implement a video marketing strategy that works for your business. #videomovesbusiness
14.45 - 15.15
Leads are the holy grail of marketing- Everyone wants them but acquiring them not always an easy task. I’ll show you how to get the best out of your existing data, when and why you should buy in new data. How the quality of data can effect your campaigns and why segmentation is a key factor.
15.30 - 16.00
2017 is the year of customer experience. Businesses will no longer compete solely on price, but more importantly, on customer success. For B2B companies and organisations, it is more important than ever to ensure that efforts are focussed on the consumer experience. In his talk, James will discuss how B2B marketers can leverage customer reviews to enhance not only the customer experience, but also digital marketing campaigns and business operations.
16.15 - 16.45
How, in a relentlessly technology driven environment, can you ensure you meet the needs of your customers? How can you be sure you know who your customers are? Join CIM Chartered Marketer and marketing consultant René Power for a session that pulls this week’s strands together to help manufacturers, engineers, and professional services marketers create an actionable marketing plan that will differentiate you and fill your pipeline.