Theatre Hall 4

Theatre Hall 4

The Marketing Technologies Agency. Our mission is to enable organisations to gain a competitive edge by helping them leverage marketing technologies such as Marketing Automation, AI Machine Learning, Big Data & Analytics, and by providing them with a proven team of award winning skilled analysts, advisors and engineers. We’re leaders in platforms such Marketo, Oracle Eloqua and Soto and specialise in developing omni-channel demand generation programmes for some of the worlds leading B2B organisations.

Tuesday 28th March

Wednesday 29th March


11.00 - 11.30

Paul Walsh

Over the last 5000 years we have witnessed an incredible shift in communication driven by technology, what’s next and how will companies keep up?

We have gone from writing on clay tablets to communicating with Facebook Messenger in the last 5,000 years, this incredible shift in communication has been driven by technology; especially in the last 50 years, so what does the next 50 years bring? Paul calls upon 20 years as tech entrepreneur and CEO of a leading Internet based communications company, to give you a whistle stop tour of communication technologies across the ages and a glimpse into a frankly strange future. He also discusses how companies are already struggling to deliver on the demands of consumers to communicate across multiple channels, so he give his insight into what companies need to be thinking about now to make sure they have a communications strategy that will allow them to keep up.


11.45 - 12.15

Greg Roche

The 10 things that world class companies do to deliver the perfect customer experience

Greg will share the secrets of the top companies who delivery world class customer service. Practical. Insightful. And a must for anyone who aspires to improve their profitability by delivering the perfect customer experience.


12.30 - 13.00

Kirsty Dawe

Building emotional connections with corporate decision makers to drive ROI in B2B

When targeting high-level decision makers in enterprise businesses, it’s difficult to get them to sit up and pay attention to you when there’s so much noise from competitors. We share our insight from our award-winning campaign for Citroen Contract Motoring targeting Fleet Directors, and how we managed to cut through the noise.


13.15 - 13.45

Justin Hall

You've been doing buyer's journeys all wrong (damnit)

In this talk Justin shares insights around how B2B buyers really behave, how and when they engage with messages and content and what it means for the ubiquitous buyer’s journey. And it''s not what we''ve been led to believe...


14.00 - 14.30

Alex Packham

Starting a B2B Social Media Software Business & raising £680K of investment

Alex Packham is the founder CEO of He started a media and social media consultancy company at University, then went on to lead social media for ODEON and Sky before founding ContentCal, which is on track for £1m in revenue in its 2nd year. This seminar will cover the journey in how his team have built a successful B2B social media marketing business.


14.45 - 15.15

Katie Jameson

Marketing Automation Hacks: Build Brand, Drive Demand, Expand Customer Relationships

The role of the marketer is pervasive across the customer lifecycle; marketers are unique in that they are the only position within a company to touch a customer before the point of sale and after - through advocacy and loyalty. Despite its common use, Marketing Automation is more than an acquisition tool, it can help marketers run tightly integrated awareness, acquisition, and retention marketing programs.


15.30 - 16.00

Richard Woods

What if your lead generation was predictable?

…that would make your sales predictable and with predictable sales comes guaranteed growth. Find out from award winning entrepreneur and BBC Apprentice finalist Richard Woods how you can systemise the lead generation in your business.


16.15 - 16.45

Mo Yusuff

The 7 Reasons Why Most Promotional Products Fail Miserably and How to Fix That

If you struggle to attract the type of customers you want to do business with, or you spend most of you marketing budget on campaigns that don’t give you a healthy return, then this seminar is definitely for you. Mo Yusuff will show you how you can not only attract more customers, but also attract more of your dream customers; those companies you really want to do business with.