Theatre Hall 3: Sponsored By Experian
Experian are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. We also help people to check their credit report and credit score, and protect against identity theft.
Backed by Experian's market-leading data and knowhow, Experian B2B Prospector is uniquely placed to help small businesses like yours to grow your operations. Your small business marketing relies on up to date business marketing data. Knowing your data is targeted means you can lower costs and conduct campaigns with confidence.
Tuesday 28th March
Wednesday 29th March
11.45 - 12.15
Jodie Williams & Jennifer Hughes
Content marketing is now an integral element of any integrated marketing plan. It can offer cost-effective ways to get your message across to an engaged audience – providing your audience are reading it. During this session, Jodie Williams and Jenny Hughes will provide a step-by-step guide to creating a fool-proof content plan that gets results, from planning themes and topics to maximising the value of content across every channel.
12.30 - 13.00
Rob’s seminar is aimed at Marketing Agencies (although will also be relevant to larger companies with a marketing team). Walk away with something you can implement tomorrow to grow your recurring revenue fast and gain access to great case studies. Previously only 1 or 2 in 10, that wanted to engage and nurturing their prospects through Marketing Automation could afford it, now it’s more like 6 in 10!!
13.15 - 13.45
Branding often takes a back seat for SMEs who plead lack of resources or time and see it as something only for the Apples and Nikes of this world and not for them. Yet, branding is a vital element in propelling a company into the consciousness of its potential customers. Learn how you can effectively maximise the power of branding in your business to give you the competitive edge.
14.00 - 14.30
Recent years have seen enterprises embrace the value of social media and with it, the relevance of employee advocacy and social selling programs. In this presentation discover how companies such as Microsoft, PwC, BNP Paribas and Misys have scaled company-wide employee advocacy and social selling programs, as well as the impact these initiatives have had on employee engagement, enterprise communication and bottom-line business results.
14.45 - 15.15
The digital world we live in is built on data - it’s everywhere, drastically improving outcomes and driving relationships between businesses and their customers. Customers who now expect an ‘always-on’, yet non-intrusive approach from brands. The future is packed with opportunity, as the “datafication” of our world continues – as we develop through the biggest period of technological change ever, preparing for this data revolution is key!
15.30 - 16.00
Ana de Lemos
For every business today it is very important to be present in the digital arena. Join Ana when she will take you through of what to consider when creating a digital strategy for your business.
16.15 - 16.45
Users’ expectations for speed, security and privacy are greater than ever. Google and Mozilla are using their browsers’ market share to enforce changes to how we build websites. Learn about the new best practices for hosting your website and the exciting potential of upcoming technology that can be used today.