Theatre Hall 2: Sponsored By Inbox Insight
Inbox Insight are global B2B lead generation and content syndication experts. Founded in 2010, we began life in the UK and began building a reputation for delivering high quality leads and winning fantastic set of clients. The next step was setting up our Munich office in 2015 and then quickly established ourselves a leading supplier of digital content syndication campaigns across DACH. We are now fully operational across the whole of EMEA (Europe, the Middle East and Africa) and in 2017, we launched our office in Boston and have begun delivering content syndication campaigns across North America. We’ve delivered thousands of campaigns for our clients and our subscriber base now stands at over 6 million senior B2B decision makers worldwide.
Tuesday 28th March
Wednesday 29th March
11.00 - 11.30
Digital Marketing is still an area of mystery for a lot of people. Even those that know about it may not be fully utilising all the areas and channels that are available to them. In this interactive talk we will discover the latest trends and opportunities within digital as well as explore how to review your site in a live SEO audit.
11.45 - 12.15
In this session, I will share 10 proven techniques for growing your B2B company through marketing automation. We’ll look at different areas of the customer lifecycle and I’ll show you how to create value for your company through every stage. You’ll take away practical ideas that you can quickly implement within your business.
12.30 - 13.00
Interested in taking trade orders online? If you are, then we’ll be showing you how Magento is used in the B2B scenario. Sharing tips on how to grow your online sales, empower your sales reps and revolutionize your business. We’ll also show you how our B2B brands are rapidly growing their revenues and profit margins through seamless system integration. Including real-time data sync of customers, products, stock levels and orders.
13.15 - 13.45
In this seminar the speaker will go deep to uncover the Value Proposition that underpins any business and will help you to understand the 7 attributes of a great Value Proposition, which when done right could enable you to develop a very high-growth business. This is a teaser to our Value Management Workshop, which usually takes 24 hours of participation from the Executive teams.
14.00 - 14.30
This seminar draws on thousands of b2b market research projects to explain why commoditisation is never inevitable. This varied seminar covers topics such as product development, segmentation, value proposition development and branding to show how, with strong business-to-business research, you need never compete on price.
14.45 - 15.15
We explore ways to stand out to your potential customers in a way that will blow your competitors away. These techniques are considered old fashioned by some but the biggest companies in the world employ them so why don’t you.
15.30 - 16.00
“Hey you! . . . Buy this!” doesn’t work anymore in marketing. You need to create an emotional connection with your audience. You need to make them feel something before they’ll consider sharing, liking or responding to your call to action. One of the best ways to do this is with the aged old art of storytelling.
16.15 - 16.45
The exponential growth in channels, fragmentation of the digital landscape and complexity of modern day marketing means that the skillset required for a marketer in today’s world is very difficult to find in one individual and cost prohibitive for small businesses to resource externally. In this seminar, Michael Carlin talks about how small and medium businesses need to adopt technology lead marketing strategies to survive in today’s highly competitive landscape.