Tom joined Cision in 2002 and spent eight years in various roles including leading the UK''s Customer Services and Sales divisions & European Product Development organisation before becoming the Managing Director of the Cision UK business in 2012.
In 2014 Tom relocated from London to Chicago where he led the global product team, driving innovation and defining the product strategy as SVP of Product Management.
After the acquisition of Gorkana, Tom returned to the UK to focus on driving the European product road map and focus on evolving Cision''s Analysis and Monitoring services and now sits on the European executive team reporting into Abe Smith.
Tom’s international perspective combined with direct sales, services and marketing leadership experience and a deep understanding of Cision''s market and products play an integral role in creating the ultimate technology to power our client''s stories.
The “smart comms” revolution – the new technology helping earned media claim its rightful place in the marketing mix
Company execs know intuitively that earned media is the best way to promote their brands. But until recently, they have favoured investing in paid media because it’s easy to measure, easy to manage and easy to see when it’s generating ROI. In his keynote speech, Tom Ritchie will reveal how new technology is tipping the balance back in earned media’s favour. You’ll see how it’s letting communicators directly measure the business impact of their campaigns and make the case for increased investment in PR and comms.