Todd Patton is the Head of Comms & Story at TwentyThree - The Video Marketing Platform. A journalist by trade, Todd has worked in content marketing at tech companies from Salt Lake City to Detroit to San Francisco to Copenhagen. After working at KUER, the NPR radio station in Salt Lake City, he made the jump into marketing and has helped build out content strategies that consist of thought-leadership and lead generation pieces of video eBooks, infographics, and blogs.
The State of Online Video 2018. What Works, Engages & Converts in 2018?
Video is one of the richest mediums, and we consume more video now than ever. Video has the ability to establish more personal, engaging and emotional connections with ones audience. But do we really know what works? And how to engage our audience best based on what channels/modes they are in? This session will give you the latest insights to the state of online video in 2018, and give you direction to what video content you should produce in order to reach, engage and create meaningful moments for your audience wherever they are in your marketing funnel.