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27 & 28 MARCH 2019


Todd Patton: Speaking at the B2B Marketing Expo

Todd Patton


The State of Online Video 2018. What Works, Engages & Converts in 2018?

Video is one of the richest mediums, and we consume more video now than ever. Video has the ability to establish more personal, engaging and emotional connections with ones audience. But do we really know what works? And how to engage our audience best based on what channels/modes they are in? This session will give you the latest insights to the state of online video in 2018, and give you direction to what video content you should produce in order to reach, engage and create meaningful moments for your audience wherever they are in your marketing funnel.

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