For IDM - Training Consultant
Tim Tucker is an independent digital content marketing strategist and copywriting specialist. He is a digital consultant for the Content Marketing Association, for which he plans and hosts regular monthly digital breakfast events in London.
Tim has worked across a diverse range of digital environments, from B2C and B2B companies, to charities and government organisations, including the the National Trust, Nationwide Building Society, Nokia and the UK Government’s Cabinet Office. Prior to going independent Tim worked for 17 years in magazine publishing, at Future Publishing and Immediate Media. He now provides training and consultancy to some of the UK’s leading publishing and media organisations, including Time Inc, Harper Collins, Hachette UK, The Telegraph Media Group, News International, Reed Business Information, Egmont UK and BBC Magazines.
The 7 Key Principles of B2B Copywriting
The average adult consumes 100,500 digital words and is confronted with 5,000 marketing messages daily. To make your story stand out you need to ensure that your copy is easy to read, creates impact, drives engagement and motivates action. Good copywriting principles are simple to adopt but easy to overlook. This session will cover the 7 fundamentals, with examples of good and bad practice to inform and inspire your copywriting.