Skip Fidura, Client Services Director, dotmailer - Skip is a data driven marketer with over 20 years'' experience on client, agency and supplier side. Prior to joining dotmailer in 2009, he was Email Partner at OgilvyOne London and the European Operations Director for Acxiom Digital. He has worked with clients as diverse as BT to Fred Perry and the Woodland Trust to DHL, helping them to build their email and marketing automation programmes to drive increased customer lifetime value, loyalty and ultimately return on investment. A globally recognised blogger and speaker Skip is a member of the Board of Directors of the UK Direct Marketing Association, Chair of the Committee for responsible Marketing and a Fellow of the IDM.
20 Things to Stop, Start or Do Better with Your Email
Is your email marketing not everything you want it to be? Do you suffer from a leaky bucket? Do your emails go unopened? Has your conversion rate hit rock bottom? Join Skip in this rapid fire presentation where he will give you 20 things to make your email marketing better. These practical tips are easy to implement and can be part of your email strategy within days.