NextGen Marketing Solutions
Simon Hall is a marketing innovator with over 20 years’ experience in Technology and Services Marketing. In his former career, he served as UK Chief Marketing Officer for Dell as well as many senior European roles at Acer, Microsoft and Toshiba; he is also the author of the book ‘Innovative B2B Marketing’.
In 2016 Simon founded NexGen Marketing Solutions, with the aim to help companies of all sizes capitalize on the latest marketing techniques. He is passionate about pioneering new and exciting initiatives and sharing his knowledge and experience with the current and next generation of marketers, and you can find him regularly speaking at conferences and events, as well as on the board of several associations.
Digital Marketing for the B2B Customer Life Cycle
The challenge for today's’ B2B marketers is to market across the entire customer life-cycle across pre-purchase, purchase and post-purchase phases. Customers demand a higher level of engagement and relationship from vendors which in turn falls also to marketing departments to support through new approaches. Learn from Simon on how B2B marketers need to rethink across areas of the customer life-cycle and how to capitalise on digital technologies and digital marketing techniques to optimise the customer life-cycle as well as improve B2B business.